MISSION
The Company’s mission is “To become a world class sustainable beverage producing company in Rwanda with high quality brands that satisfy needs and give enjoyment to our consumers, while respecting our people, society and environment in which we live.”.
VALUES
BRALIRWA’s three core values are derived from its parent company’s (Heineken N.V.) values, being Respect, Enjoyment and Passion for Quality. The values are based on the Company’s passion for quality beverages and its constant respect for its employees, business partners, customers, shareholders and all others who are connected to the Company. The values help to define the corporate culture and working methods within the organization.