Vidzar Group's strategy is to drive growth and improve margins in a sustainable and responsible manner. Through geographic scope, exceptional brands segmented in all alcoholic and non-alcoholic beverages and constant market research. Vidzar Group covers a wide range of leading brands. We have the best rums from Madagascar including Dzama Club, the number 1 brand in volumeand Cuvée Noire the brand mark No. 1 in value.

This puts Vidzar in the forefront of the world of spirits in Madagascar. Vidzar Group intends to invest in selective industries, in particular the quality bottling plant ( Dzama Prestige ). What perpetuates the Dzama brand in the high end, Vidzar leads the spirits industry towards innovation. We engage consumers towards traditional communications and why not digital media. Our campaign is based on national pride focused on the attraction of progress of the purely Malagasy company: "Za'Malagasy!"