Our story is that of entrepreneurs and an unshakeable faith in the future and in men.
On August 15, 1947, HJBarday, the group's founder, moved to Antananarivo where he began trading in fabrics. The industrial turn takes place a few years later with the development of the Tannery of Anjeva. Today, the Leather Division integrates the tanning collection of zebra leathers and the manufacture and distribution of shoes under the Golden Eagle brand .
1963 saw the birth of the Consumer Products division under the JB banner .
Today, JB is one of the largest distributors of food products and hygiene products in the Malagasy market. JB has recognized know-how throughout the entire value chain: from the importation of finished products or finished sowing, local manufacturing, advanced logistics, an extensive distribution network covering entire Malagasy territory and finally, a strong capacity to develop brands.
At the beginning of the 1990s, the diversification towards Transformed Agricultural Products took place with a strong social vocation. Lecofruitconnects thousands of farmers in the highlands
Malagasy and international markets, thus creating a solid base of rural employment and development of Malagasy know-how in vegetables. Today Lecofruit has become one of the world's leading producers of extra-fine green beans in the world with both conventional and organic (AB Label) productions.
Recently, in partnership with the French company Nutriset, the group launched Tanjaka Food , a production unit for the treatment and prevention of malnutrition.
The Group thus confirms its desire to be an economic player committed to the country's key issues.